At Sunyu, we understand that creating beautiful store displays is an art combined with the science of understanding consumer behavior. This is not only about putting things on shelves. There must be careful planning, creativity, and thorough knowledge of what the customers truly want and need. That’s why we’ve compiled some tips, along with some new ideas for your store displays. We also want to share these tips so that your store can be improved to bring in more customers.
First things first, you need to know who your customers are, without this there will be no great store display. It’s crucial to question yourself, like: Who is my store and what do they want? Do they want cool clothing that is stylish, eclectic gifts for friends, or nice home items to make their space feel special? When you know what your customers want/need, you can create your displays accordingly, so they're happy while they are shopping.
A great way to achieve this is with vibrant colors. Bright colors can catch people’s attention and draw them in. Just think how a brightly colored Acrylic Product Display causes a person to stop and look. To further make things interesting, you can use contrasting colors together. You can create contrast by putting light things on dark backgrounds or vice versa, or through texture, so some items really pop.
Arranging everything well is another essential aspect of creating a good display. The layout should be easy to navigate and organized in way that makes sense to the customers. Display special products or sales with signs, on shelves, and on other Acrylic display box materials to help guide customers through your store. A cataloged inventory quickly and easily guides customers to get what they are looking for.
One good trick is use lights to your benefit. Positioning lights in the right places, will allow you to accentuate certain quadrants of your display, as well as giving viewers a sense of excitement. This Sunyu Multi-material Display works particularly well for gourmet or luxury products because it adds gravitas to those products, making them feel elevated and special. Store ambiance is generated through many factors; one of the most important ones being lighting.
A huge secret is to be consistent with your displays. Customers appreciate new and unique items, so it’s necessarily to continually update your display, introduce new products, and keep it fresh. When customers notice a new thing every time they visit, they are encouraged to come back more frequently. That can create a sense of urgency, making them want to purchase items before emptying from the display.
It makes it easier to navigate your displays: When everything is clean and crisp it is easier for customers to find what they are looking for without feeling lost. Ensure that everything is within sight and reach. Use lighting strategically: Well-placed lighting can help bring the eye to where you want customers focused, and some key items can really stand out.